Viaduct have over 30 years specialising in national radio campaigns, working closely with some of the biggest stations in the UK including 6 Music, Radio 1, Radio 2, Radio X, Absolute Radio, 1Xtra, Apple Music Radio + many more.

Viaduct Promotions was founded in 2008 by James Pegrum and has been headed up together with co-Managing Director Russell Churcher since 2013. Viaduct specialise in UK Radio campaigns, working closely with radio producers and presenters at some of the biggest stations in the country including BBC 6 Music, Radio 1, Radio 2, Radio 3, Radio 4, BBC Sounds, BBC London, BBC Scotland, BBC Wales, BBC Northern Ireland, Radio X, Absolute Radio, Apple Music 1 and Amazing Radio. To secure maximum radio exposure for our clients. We also cover select specialist and community radio stations including NTS, NME Radio, The Selector, Soho Radio, XS Manchester, Student Radio, Radio Reverb, Planet Rock, Kerrang Radio and Slack City.
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Together James and Russell combine over 30 years of experience working in the music industry working with clients including Virgin Music, Parlophone, Mute Records, PIAS, Because Music, Memphis Industries, Partisan Records, Moshi Moshi Records, Prah Recordings, Heavenly Recordings, The Liquid Label, Sunday Best, ATO Records, Ministry Of Sound, Independiente, BMG & Sony.Throughout their careers James and Russell have run promotional campaigns for high profile artists ranging from The Chemical Brothers, Nick Cave and The Bad Seeds, Grace Jones, Underworld, This Is The Kit, Depeche Mode, Justice, Metronomy, Groove Armada, Röyksopp, Skepta, Cleo Sol, Fatoumata Diawara, Manu Chao, Amadou & Mariam, Tom Morello, Elizabeth Fraser and Damon Reece (Sun’s Signature).